BELIEF-BASED BRANDING
What makes them want your product.
8 in 10 B2C tech products fail due to lack of users
Belief-based branding fixes that.
(it’s not what you think)
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HOW IT WORKS
1. Uncover the belief inspiring your product.
Through analyzing your company’s profile and your answers to a multi-layered questionnaire, we identify the belief inspiring your product.
2. Connect your product with a belief-based audience.
We define the ideal audience who shares the same belief that inspired your product and connect with them organically.
3. Turn that audience into lifelong customers.
We create belief-based content that converts your emotionally-invested audience into repeat customers and brand advocates.
WE ARE Fortence
Third tech.
Third creative.
Third psychology.
We’re serial brand strategists who transform everyday B2C tech products into global brands; and we always start with a belief.
Belief-based branding is the only approach that humanizes your product to organically connect with your ideal customers, allowing you to stand out in an era of rising competition and diminishing customer attention.
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WHAT WE DO
B2C Tech founders and CEOs struggle to attract and grow users.
We solve that problem for them.
Through belief-based branding, we attract your ideal users and multiply revenue.
Brand Discovery
We uncover the belief inspiring your product, identify your ideal audience, and define your audience-market gap opportunity.
Brand Implementation
We build your belief-based brand in five steps: positioning, personality, messaging, name & tagline (if new), and visual identity.
Brand Distribution
We utilize three channels: first-party marketing, hyper-targeted advertising, and third-party partner marketing.
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WE BELIEVE
Freedom is making a living doing what you love.
Contact Us
Our office is conveniently located in Washington DC metropolitan area. Can’t make it into the office? No worries – we’ve got you covered.
Email: contact@fortence.com
Phone: +1 (703) 672-8224
